The control capacity exercised over customers is well known, it goes through persuasion (attachment to the brand, channel atmosphere, commitment, climate of trust), through coercion (dependence, locking, exit barrier) or by the organization (pyramid marketing, networks influence, opinion leader). Its result is simply customer loyalty, and better further development of this client. To this capacity …
Why should I hire SEO services in agency instead of doing SEO? Not To Be A Cocoon When a process is internalized instead of outsourcing, a cocoon effect is created in which the company, its metrics, and its navel are discussed. Instead, we work with multiple sectors and hundreds of inputs, which allow us to see trends, …
Depending on the size of the business, business objective and the tasks that need to be automated every business implements or deploys various types of applications and programs. Some of the common program or software that is used to enhance the efficiency and productivity of the organization is accounts software, billing software, payroll software, asset …
Trade show marketing describes an exhibit where companies in a details market showcase and show their new services and products. Trade convention is normally only open to those people that register, firm reps, or members of the press. With this sort of audience, these events assist in meaningful discussions between firms, rivals and consumers alike. …
All professional emcees have to prepare well for their hosting gigs. Their prep routine entails getting to know the client, understanding the purpose and goals of the event, and knowing the program schedule and all the speakers and guests of honor. Preparing for the event also means creating a script that will wow the audience …
What is an incorporated or registered company when your business operates in Hong Kong locally? An incorporated company in HK is a legally recognized entity that exists separately from the owners (or founders) and shareholders. When we mention “incorporation”, it is usually referred to limited entity, which is different from all partnership companies. There are at least six …
On average, it takes 7 touchpoints for a consumer to take action. And, the competition for clicks has never been tougher. You need all the help you can get if you want to survive in a saturated market. That may include diving into unknown waters. By using old-fashioned strategies to reach consumers who don’t live …
Customer experience has been identified as the single most exciting opportunity for 2019. Based on a recent survey conducted by Gartner, over 80% of companies expect to compete mainly based on customer experience this year, so we can safely say that CX is the next big thing in business. But before we discuss how to …
Many expatriate (from western countries) have been debating the better city (or location) to start a new business: Singapore? Or Hong Kong? Both are advanced and attractive cities in the Asian region, and both offer some very competitive tax rates for small businesses and/or start-ups. Where would you consider when setting up your new business …
The birth of coworking space has generated a revolution in the way work is conceived. Conventional offices seem to be becoming obsolete in the face of the great benefits of working in coworking. However, much remains to be done to finish changing the traditional paradigms. Not all coworking spaces offer the same advantages, and not …
