A 10 Step Approach in Developing Your Own Product


Step 1: Develop a product that you are passionate about.

This product, whether it be a brochure, a book or an ebook, should be based on your own experiences.  Let’s step back and take a closer look at the key word here – experience. If you were a carpenter it would be much easier to share your knowledge about building something than to share knowledge on repairing cars. If you are into bodybuilding you could do bodybuilding dropshipping. Unless you do both tasks adequately, you should focus on just one task.

Take one step at a time. Don’t worry about the other tasks involved in the creation of your new product. To think about all aspects of creating and marketing a product is overwhelming and most people end up quitting before they start. Follow each step individually don’t move onto the next step until you feel comfortable that you have completed the step in question.

Step 2: Brainstorm your idea on a sheet of paper.

When trying to come up with an idea, write everything down that comes to mind. For an example, let’s say you are building a bookshelf. You would start to develop the idea by writing the word ‘bookshelf’ in the middle of a sheet of paper.

Next, you begin to write whatever comes to mind in regards to your idea. For instance, ‘wood,’ ‘glue,’ ‘nails,’ ‘size,’ ‘width,’ ‘length,’ ‘screws,’ ‘sandpaper,’ ‘saw,’ ‘paint, ‘etc. Just keep writing until the entire page is full. You should even list things that you think are absolutely ridiculous.

Step 3: Categorize your words into groups so that they can be discussed in a topic.

Eliminate all words that don’t belong in that topic and put them aside for later use. For instance, one topic would be ‘materials needed to build a book shelf.’ Underneath would be listed, ‘wood, glue, nails, screws, etc.’ The next category could be the ‘size of your shelf’ and ‘tools needed to build a shelf,’ and so on, until you have developed your idea. Using categories will help you to decipher where each word fits into the idea. It will also help in the planning stages and layout of your overall idea.

You should then develop each topic, by writing paragraphs that explain each. For example, what size nails would be needed and how many or what size shelves work best in certain rooms. Start by explaining all that you know about each topic.

These paragraphs will form your book. They should probably be written on your computer in word format, so that they can be reworded or edited later on. When you get to the ebook creation stage, programs will require your text to be prepared on a computer.

Once you’ve passed this step, you will now be on your way to making additional income. Why? Because by now you’ll feel confident about your idea. If you don’t feel confident don’t go any further. Just regroup and make some adjustments. This is the stage where most people will quit developing an idea. If you feel that way, just remember the passion you had at the start of the project. Use that as a driving force. A few more simple steps and your idea will come to fruition.

Step 4: Now that you have written a rough draft and you’re pumped up about your idea it’s time to refine the draft and put the topics in order of relevance. Using the previous example, you would start with the size of the bookshelf, materials needed and where to get the materials and tools required to build the shelf.

Your text should flow in some order of importance. For instance, you wouldn’t tell someone how to construct the bookshelf without discussing the materials.

As your rework your text, see how each topic flows in order of relevance to your idea. Everyone has experiences or knowledge they can sell – it’s just a matter of pulling the information from your head and then writing it down. You’ll be surprised how easy the ideas flow when you start to write and your sentences and words all come together.

This is the reason why we categorized
everything in the first place.

Step 5: Share your rough draft with someone who can proof it and give you some constructive criticism.

Have someone in the industry that your business is in review your work. Give it to a few associates. It’s best to give it to people that you don’t have a relationship with. This will get you an unbiased response and some good feedback.

You might be hesitant to share your rough draft with someone out of fear that your ideas will be stolen. So to protect yourself; copy your work on a disk, print it out and send it to yourself by registered mail. When you receive it, don’t open the package, but put it in safe place. If theft does occur, you have your sealed package for proof that you developed the idea. The fear of theft should not stop you from getting valuable feedback from other professionals. Most professionals would never consider stealing another person’s work.

Step 6: Find an ebook creator or software program that will tell you how to create your product.

Once you’ve polished your rough draft and you have all the text that will be used to create your book, you are ready for an ebook compiler. The benefit of ebooks is that it saves you the cost of publishing a hard-copy book. Ebooks are simply books that are distributed and viewed on computer.

Which program to use should be researched with your target audience in mind. A good place to find an ebook compiler is https://www.xmlmind.com/ebookc/ The one we used was NeoBook, which has several features that we liked, such as an easily downloadable format that also allows customers to link directly to websites or print out the text if they want a hard copy.

Step 7: Have a professional book cover created for your ebook.

You can design your own or get a professional service to do this for you. Your cover should reflect something that relates to your book. Using the example of a bookshelf, you could have a picture of some tools on the front cover or a picture of the product itself. In addition your book title could read – Simple Steps to Building a Custom Bookshelf.

Step 8: Advertise your ebook.

This can be a big task in itself. First make several ads – six to ten to start. Write an article about the book and submit it to ezines that pertain to your idea. This should only take about an hour because you have done all your homework and understand the use of your product. Submit your ebook to ebook directories, download sites or have one company do it all for you.

Make a signature file for the bottom of your mailings that includes your website address. Get testimonials by asking customers to write one. The worst that can happen is they say NO. If they do, don’t dwell on it. It will suck the energy, spirit, and passion right out from under you.

When you start an affiliate program the options are endless. Come up with your own creative ways to market your product. You can do it. You already have created a product so obviously there’s no end to your imagination.

Step 9: Get feedback from people who use your product and learn
from it.

Make sure that when customers download your ebook, they are leaving their web address for future mailings. Create links so customers can email you with questions or easily subscribe to your newsletter.

When customers write to you take notes, make changes, compile information, but, most importantly, read their comments. You’ll find all sorts of great information and comments about your product and ways to improve it.

Step 10: Reward yourself.

Take a month to grasp the whole concept then set up any other tools that you could use to promote your idea. Then take off a day or two to reward yourself for all your hard work and effort that you put into creating your product.

Once again, my best advice is that your get started creating your product today. Your first step could be to take the free 5 day masters course on developing your own product.